Community Profile

About Wall, SD

Wall, South Dakota, is the home of entrepreneurs, family businesses and some of the most incredible tourist destinations in the United States. Located in western South Dakota and eastern Pennington County, Wall is a short 45-minute drive from Rapid City, the second largest city in South Dakota. Wall is unique in that it is surrounded by large, family-owned farm and ranch operations but is also home to Wall Drug and the Badlands National Park. Wall’s community members have a solid can-do attitude and mid-western work ethic. There is easy access to interstate, highway, rail and air - every mode of transportation a business may need.

320
Workforce
1.00%
Unemployment Rate
22
Veteran Population
135
Bachelor's Degree or Higher

Business and Workforce

There are 108 businesses in About Wall, SD, employing 680 workers and pulling from a labor force of 343 age 16 and above. 23 workers commute into About Wall, SD from outside the county or state. Key industries for the area include:

320 residents both live and work in/around About Wall, SD. The average travel time is 0.0 minutes. 25.31% people have a commute of less than 5 minutes while 0% commute 90 minutes or more each way. Of commuters, 212 drive alone, 9 carpool, and 0 take public transportation. 106 use other modes of transport such as motorcycle, bicycle, walking, etc. 16 residents work from home.

182 members of the workforce hold a high school diploma or GED. 108 have associates degrees, 109 have bachelor’s degrees, and 26 hold a graduate or professional degree.

710
Population
44.2
Median Age
31
Diversity Index

Population Demographics

As of 2026 the population of About Wall, SD is 710. The population is expected to grow to 713 by 2031 - a growth rate of 0.08%.

The median age of About Wall, SD residents is 44.

The diversity index of About Wall, SD is 31.0, meaning that there is a 31% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

$132,972
Average Household Income
$103,720
Average Disposable Income
406
Housing Units
$481,306
Average Home Value

Housing and Income

The average household income in About Wall, SD is $132,972 and projected to be $169,261 in 2031. Per capita income is $63,612, projected to be $82,025 in 2031. 6.48% of households – 46 – have an income of $200,000 or higher. Average net worth is $1,922,779 and the average disposable income is $103,720.

There are 406 housing units in About Wall, SD; 247 are owner-occupied, 92 are rented, and 67 are vacant. The average home value is $481,306, with 9 homes built in 2010 or later, and 53 built in 1939 or earlier.

Source: ESRI, 2026-09-09