Community Profile

About Wall, SD

Wall, South Dakota, is the home of entrepreneurs, family businesses and some of the most incredible tourist destinations in the United States. Located in western South Dakota and eastern Pennington County, Wall is a short 45-minute drive from Rapid City, the second largest city in South Dakota. Wall is unique in that it is surrounded by large, family-owned farm and ranch operations but is also home to Wall Drug and the Badlands National Park. Wall’s community members have a solid can-do attitude and mid-western work ethic. There is easy access to interstate, highway, rail and air - every mode of transportation a business may need.

227
Workforce
1.00%
Unemployment Rate
33
Veteran Population
105
Bachelor's Degree or Higher

Business and Workforce

There are 90 businesses in About Wall, SD, employing 702 workers and pulling from a labor force of 251 age 16 and above. 24 workers commute into About Wall, SD from outside the county or state. Key industries for the area include:

227 residents both live and work in/around About Wall, SD. The average travel time is 0.0 minutes. 21.59% people have a commute of less than 5 minutes while 0% commute 90 minutes or more each way. Of commuters, 225 drive alone, 6 carpool, and 0 take public transportation. 4 use other modes of transport such as motorcycle, bicycle, walking, etc. 16 residents work from home.

171 members of the workforce hold a high school diploma or GED. 112 have associates degrees, 86 have bachelor’s degrees, and 19 hold a graduate or professional degree.

706
Population
44.6
Median Age
30
Diversity Index

Population Demographics

As of 2025 the population of About Wall, SD is 706. The population is expected to shrink to 705 by 2030 - a growth rate of -0.03%.

The median age of About Wall, SD residents is 45.

The diversity index of About Wall, SD is 30.0, meaning that there is a 30% chance that any two people selected out of 100 residents will be of different race or ethnicity from one another.

$128,133
Average Household Income
$98,074
Average Disposable Income
391
Housing Units
$484,597
Average Home Value

Housing and Income

The average household income in About Wall, SD is $128,133 and projected to be $154,986 in 2030. Per capita income is $60,323, projected to be $73,713 in 2030. 7.22% of households – 51 – have an income of $200,000 or higher. Average net worth is $1,650,039 and the average disposable income is $98,074.

There are 391 housing units in About Wall, SD; 236 are owner-occupied, 96 are rented, and 59 are vacant. The average home value is $484,597, with 6 homes built in 2010 or later, and 43 built in 1939 or earlier.